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Formal criteria

The promotional gifts from the inventory are to be used primarily. The WAGO catalog for promotional gifts is available internally for this purpose: The advantage: All standard items from the catalog have a defined branding and can be ordered in this version. There are no additional costs for you, and you can order the items with short delivery times directly online in mostly flexible quantities.

Formally, it is crucial that the intended use is defined as specifically as possible. In Germany, the names of the recipients must be verified for goods with a value of 10 euros or more. This is for tax reasons and must always be taken into account. Please consider local tax regulations in your country

MM-551165_CD-Portal_Update-Werbemittel_formal-criteria_group_2000x1125.jpg

Dos & Don’ts

When printing promotional gifts, we follow an approach to clear branding and sustainable use of resources. As a general rule: The requirements from the Corporate Design must be taken into account when designing promotional gifts. Furthermore, we distinguish between long- and short-lived promotional gifts.

WAGO Logo

In principle, advertising items are printed/provided with the WAGO logo.
MM-551165_CD-Portal_Update-Werbemittel_dos_logo.jpg

Size of the branding

With individual giveaways (not from the catalog), the branding may differ in prominence.

Optional Design Elements

In addition to the WAGO logo it may also be an option to attach an image or decorative design, depending on the technical possibilities.

MM-551165_CD-Portal_Update-Werbemittel_dos_optional_branding.jpg

Short-lived gifts vs. longlasting gifts

Temporary Messages On Short-lived Gift Items

Short-lived promotional gifts, usually promotional items such as jelly gums or gift wrap, may be provided with a reference to the occasion of the gift, e.g. a good headline or a call to action, as an exception to the above rules.

MM-551165_CD-Portal_Update-Werbemittel_dos schokolade.png

Temporary Messages On Durable Gift Items

The prominent printing of product, project or anniversary names on long-lasting promotional items is not permitted.

  • Even if this could be attractive in the short term, it is at the expense of the long-term strengthening of WAGO.
  • These occasions also have a short half-life and devalue the promotional gift after expiry.
MM-551165_CD-Portal_Update-Werbemittel_dos.png

Incorrect use of the logo on individual gifts

Wrong Logo Modification

MM-551165_CD-Portal_Update-Werbemittel_dont-logo-display_2000x1125.jpg

Out-dated logo

MM-551165_CD-Portal_Update-Werbemittel_dont-out-dated_logo_2000x1125.jpg

Logo not displayed correctly

Wrong Logo Color

Protection space not maintained

MM-551165_CD-Portal_Update-Werbemittel_dont-protection-space_2000x1125.jpg

Options For Branding

If you want to customize a standard promotional gift for a specific occasion, there are several options available.

Basically, the principle remains that the promotional gift carries a WAGO branding. However, there are a number of options for creative implementation:

  • Wrapping paper or gift tags with WAGO branding and text/graphic design according to the gift occasion (e.g. anniversary, project, ...)
  • Stickers on the packaging
  • Banderole around the packaging of the promotional gift with WAGO branding
  • Gift card with WAGO branding and reference to the gift occasion
  • Digital media with content related to the occasion
MM-551165_CD-Portal_Update-Werbemittel_branding_group-4_2000x1125.jpg

Additional service offerings: