Tonality - Explanatory
Explain. Step by Step.
Our language is explanatory. We don't just beat around the bush. We always find the right words to explain the advantages of our products and their emotional value to our customers, as well as the right supporting examples.
- Don't make assumptions about what the reader knows and explain things respectfully and at eye level.
- Explain. Step by step. Clearly and concisely.
- Use strong verbs and an active voice but don't hide behing technical jargon.
- Technical description are not made for machines. They're made fpr the users so make them easy to understand for everyone.
Example 1
No tools are requiered for the conductor connection with the terminal blocks with lever. The clampingpoint is opened and closed simple by hand using the lever. Especially when connecting conductors in the field, the user benefits from the intuitive and convinient handling.
- Simple explanation of the product but there could be a further example explaining the emotional benefit.
Example 2
Connectivity and speed are the basis of modern production facilities. With the WAGO I/O System Advanced, WAGO is developing a new IP20 solution that integrates state-of-the-art technologies such as TSN ans OPC UA. Thus, the new I/O System Advanced meets all requirements for a future-proof automation system.
- Simple explanation of the product and clear presentation of the added value.
