Corporate Identity
Tonality - Eye Level

The Core of our Language

We always communicate at eye level: Our customers are equal partners. When we talk to our customers, it should always feel like talking to a valued colleage. We show respect for ourselves and the person we are talking to. Appreciative and customer-oriented communication describes our attitude. Speaking at eye level means always conducting a conversation in a serious manner. Eye-Level means no self-glorification.

  • Respect for our counterparts is particularly important to us and we act accordingly
  • If the customer allows you to be on familiar (or first name) terms with them this can be reflected - of course with the necessary respect.
  • Always ensure that the contact is easy to find and that a dialogue can take place.
  • Accept criticism respectfully.
  • It is important to identify potential problems together in order to find the perfect solution.
  • Always use a conversational tone.
  • Actively ask questions and give answers.
  • Never be offensive or make jokes at anyone's expense.
  • We take time for our customers and their needs.

Example 1

The manufacturing industry is confronted with new demands and challenges: Simultaneous cost redustion and performance improvement, Industry 4.0 and more flexible production. In these times of transformation, WAGO is your exper guide, supporting you with innovative solutions and reliable products - in all areas of production.

  • Presentation of WAGO as a reliable partner, not as "the saviour".
  • Vocabulary: Support, Solutions, Partners.

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Example 2

Trust arises when connections are strong and reliable. That's why we work every day to improve relationships with our partners by making their connections safer, stronger and more efficient. This is our mission: Empower connections.

  • "Improve relationship" shows the position as partner and emphasises the respect for the customers.