Corporate Identity
Tonality - Motivating

Invent to Action.

Our communication should not only explain the value to our customers in a simple way, but also motivate them to try something new. We want to motivate our customers with inspiring stories whenever it is possible.

  • Ensure that a call-to-action is always clear identifiable.
  • Offer help to find new ways and means to solve problems.
  • Show examples how people were empowered by WAGO, whenever possible.
  • Focus on benefits, not features.
  • Take up questions and answer them.

Example 1

Digitization and networking offer great oppurtunities for every company. In order to use them, every company has to do its homework. Because the challenges are as varied and different as the companies themselves are.

  • Motivating to think about the opportunities and possibilities of digitization
Brand-Portal_WAGO_Tonality_Go.png

Example 2

They don't always have to be big projects. Thomas Sandberg from Norway has fulfilled a personal dream: his own fully automated brewery.

  • Focus and tell a story
  • Motivating to do the same.