Micro Animations

Brand Architecture

The brand approach is characterized by the archetype of the sage. The archetype radiates seriousness and wisdom, which indicates that the micro-animation style is minimalist, restrained and straightforward from a design perspective.

Promotional and Functional

This gives the freedom to be very functional and effective in one way, to communicate clear messages. And on the other hand WAGO profits through the possibility of an promotional design, that inspires and creates joy to emotionally charge WAGOs customers.