Our Logo

Our logo is the face of our company and thus forms the starting point for all our products’ communication and branding.

The main Logo lockup is WAGO Green on white or bright backgrounds.

The Secondary usage versions white on WAGO Green background and WAGO Green on WAGO Anthracite background.

For applications where it is not technically possible to use a logo in WAGO Green, one of the monochromatic versions shown here may be used.

The different file formats of the logo are available for professional printing and for digital usage.

Only the original logo files provided must be used. Any other colour combination, modification or reproduction is not permitted in the sense of identifying and differentiating the brand and the branded products.

The minimum size of the logo in the print realm should not go smaller than 10mm.

The minimum size of the logo in the digital realm should not be smaller than 40px.

Please ad-hear to this rule. Smaller logos will make the logo illegible. For product productions the logo can be used in a smaller version as an exception. Then the logo should be used in black-only to keep the visibility.

The minimum area around the wordmark is shown on the right hand side. The construction is bades on the custom letter "O" within the wordmark.

The clear space around the wordmark should be 1x (the height of the custom letter "O").

The placement of our logo is flexible due to media specific needs.

As primary Logo Placement our logo is always placed on the left side on top or bottom of the format.

As secondary Logo Placement our logo may be placed on the right side on top or bottom of the format.

The margin is shown here with 2X but for very narrow non din formats, e.g. online banners, the border can be varied between 1-2X.

To determine the value X for standard formats, the format height is divided by 35 for portrait DIN formats.

To determine the value X for standard formats, the format width is divided by 35 for landscape DIN formats.

The determined X Value may be rounded up or down to obtain a smooth value.

For unconventional and digital formats the division by 35 may not be applied. In general the logo should have the same visual strength as in the conventional formats. If the format is very small or large the logo might be need more or less space of the total canvas.

Nevertheless the logo should never be smaller than the definded minimum width.

The margin can vary between 1X and 2X for these formats.

The “W” of the WAGO logo must only be used as a favicon to brand our corporate websites. The favicon is displayed in the address bar of the browser and in bookmark lists. The favicon is provided in a dimension of 16 x 16 pixels as ICO- and PNG-format.