Corporate Design

Our Typography

The typeface Lexia should be used for more promotional layouts, such as posters and magazines. The font should primarily be used in uppercase. There are a few exceptions where mixed spelling is possible. These are, for example, headlines that are too long or quotes that are no longer legible. There are also exceptions within the magazine design layout. For copy texts Aktiv Grotesk light will always be used.

The typeface Aktiv Grotesk should be used for more functional layouts, such as brochures and product information.

For copy Aktiv Grotesk light will always be used.

The typeface Lexia can be used in five different font styles. The typography can be adapted to the requirements, context or statement of an application.

Lexia is the primary typeface for promotional headlines. The font-weight (Regular to Bold) can be freely selected to support the message supposed to be delivered.

The font-weight Light should be used for sublines.

The typeface Aktiv Grotesk can be used in four different font styles.

An exception here is the Aktiv Grotesk Condensed, since this font is only being used within the layout of catalogues. It differs in its font-width being only 80.

Headlines for both the Lexia XBold typeface and the Aktiv Grotesk typeface are the same line spacing as the pt size of the font (e.g.: 38pt Size = 38pt Leading). Tracking for headlines is always -10.

Spaces between letters contribute to the visual appeal and legibility of text. Some pairs of letters may create too wide or narrow spaces. The bigger the type is, the more visible the spaces are. Therefore it is recommended to condense or expand them especially in headlines.

Typography is ideally ranged to the left when it comes to creating and shaping text content. This provides the eye with a constant and natural starting point making text easier to read.

When setting ranged left typography, it’s important to take the time to balance the ragged edge of the text as effectively as possible. This improves the legibility and neatness of the block of text. Also, use sentence case and never set sentences solely in capitals.

e.g.: 12pt font size = 15pt line spacing

Depending on the length of the headline, it can be liquidly scaled between 1.25x and 2x. This rule also defines as well as the size of the Subhead as the spacing between Subhead and further copy.

Header (1.25 – 2x: Lexia XBold (uppercase) or Aktiv Grotesk bold
Subhead (0.5 – 1x): Lexia Light (uppercase) or Aktiv Grotesk regular
Introtext: Aktiv Grotesk, Medium
Body Text: Aktiv Grotesk, Light

The typography can be set in black, white or green. A font variant can be selected depending on the importance of the statement or key message. Line spacing has to be applied as previously described.

Depending on the background, the font colour may vary in order to guarantee the best legibility possible.

The variable font only applies to our distribution media, such as advertisements, magazines or social media ads.

It should not be applied within our classic media, such as our product brochures, catalogues, or product data sheets.