When you visit our website, we receive your complete IP address from your EDP. Only with this IP address are we able to transfer the data from our website to you (§ 28 Sect. 1 P. 1 No. 2 BDSG A.F.; Art. 6 Sect. 1 b and f DSGVO). In addition to processing to transfer the requested data, the complete IP address is saved for just two days, so we can initiate IT defensive measures in case of attacks, e.g., blocking IP addresses and potentially, criminal prosecution (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 f DSGVO).
We save the date and time of the page request, the page from which you have requested our site. We do not save other personal data, unless you log in.
To the extent the programming of our website prompts your browser to load data from servers operated by third parties, we ourselves do not participate in this data transmission. Our third-party providers have requested we inform you of the following:
1. Google Analytics
We use Google Analytics, a Web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses the cookies presented in our Cookie Information for the analysis of your use of our websites and online services. The information generated, including information about device events such as crashes, system activity, hardware settings, browser type, browser version, browser language, installed add-ins, screen resolution, device type, date and time of your request and referral URL and about use of these websites and online information, are transmitted to a Google server in the USA and saved for an unspecified time. We use Google Analytics with the extension “_anonymizeIp(),” so the IP addresses transmitted to Google are shortened and further processed on servers located in the EU to exclude direct reference to persons via the IP address in the USA.
We use this data to evaluate visits to the website and compile internal reports about the website activities so we can better understand how our website is used and where we may improve it (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 b and f DSGVO). Google will also transfer this information in some cases, when legally mandated or to the extent that third parties process this data on behalf of Google. Google will not associate your IP address with other Google data under any circumstances.
Additional information about data use for promotional purposes by Google, settings and refusal options can be found on the Google websites: “Data use by Google during your use of websites or apps from our partners,” “Data use for promotional purposes,” “Manage information Google uses to fade in your advertisement” and “Determine which advertisement Google displays for you.”
You have a right of refusal and to do so, can block the installation of cookies for Google Analytics through a setting in your browser. Details to blocking cookies can be found under “Help” on your browser. Data collection and use in Google Analytics can be refused at any time, also with effect in the future, through a browser plug-in from Google. The browser add-on for deactivating Google Analytics is available here.
2. Google Conversion Tracking
As an AdWords customer, we also use “Google Conversion Tracking,” an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have arrived at our website through a Google display, Google Adwords installs a Cookie on your computer (“Conversion Cookie”). These cookies lose their validity after thirty days and are not used for personal identification. If you visit certain of our sites and the cookie is still valid, we and Google can recognize that someone has clicked on the display and has then been transferred to our website Each AdWords customer receives a different cookie. Thus, cookies cannot be used to identify you or your online browsing, including successive visits to different websites. The use of information gained by conversion cookies serves to generate statistics for AdWords customers who have decided on conversion tracking, so we can trace which of our advertising displays are successful and to what extent and have adapted to your search topic for you (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 f DSGVO).
As an AdWords customer, we learn the total number of users who have clicked on our display and been transferred to a site furnished with a conversion tracking tag. However, we do not obtain any information that would permit users to be personally identified. You have a right of refusal and can block the installation of cookies for Google AdWords (under the domain “googleadservices.com”) through a setting in your browser. Details to blocking cookies can be found under “Help” on your browser. You will find the corresponding cookie name under our explanation of Cookies.
You will find the Google Data Protection Declaration here.
3. Google Remarketing
You will find the Google Data Protection Declaration here.
4. Google Maps
We use maps from Google Maps on the website to simplify orientation for you. Google Maps is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When the contact page is requested, your Web browser is instructed to load the necessary functions and card data for the request directly from the Google server. This server may be located in the USA or in another country. We have no control over this and do not receive any information from Google as to whether you have exchanged corresponding map information when visiting our site. Whether Google has only delivered technically necessary information to you or saved and evaluated further data about you or your system, such as IP addresses, information about your browser, etc., is not made available to us. Google publishes a Data Protection Declaration, which also applies to Google Maps. We especially point out that Google processes the following data categories: device-related information, IP addresses, hardware settings, browser type, browser language, date and time of your request and referral URL, cookies (you can block cookies in your browser settings, see above) and location-related information. Google can link this piece of data with your other data and use it collected within the context of the service to provide, maintain, protect and improve the Google services, develop new services and to protect Google and its users. Google also uses this data to offer you customized contents – for example, to provide you with more relevant search results and advertisements. With the help of data collected through cookies and other technologies, such as pixel tags, Google improves their users' experiences and the overall quality of the Google services. For example, Google facilitates saving your preferred language settings in order to display services in the languages you prefer. Before Google uses information for purposes other than those stated in the Google Data Protection Declaration, Google will request your consent. With your consent, for order data processing processes and due to legal reasons, Google will also transfer your data to third parties. You can also change data-relevant settings at Google when you log on there. Google also complies with several self-regulation obligations, including the “EU-US Privacy Shield Agreement”, and processes complaints.
5. Using Facebook Pixels
6. Adobe Typekit
To display fonts on our website, we prompt your web browser to load a font from the server of Adobe Systems Software Ireland Limited (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland). Adobe reserves the right to employ services from other countries including the USA to accomplish this. For this request, the Adobe server also obtains your complete IP address, which it needs to be able to transmit the font file to you (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 b and f DSGVO). No cookies are used. To deliver the Typekit service, Adobe can collect information about the fonts that are provided. As we understand it, the information does not permit any personal reference to be identified and is used for accounting purposes, as well as complying with requirements, and can include the following.
- Font provided
- ID of the set
- Account ID (identifies the customer from whom the set originates)
- Service that provides the fonts (e.g., Typekit or Edge Web Fonts)
- Application that requests the fonts (e.g., Adobe Muse)
- Server that provides the fonts (e.g., Typekit server or Enterprise CDN)
- Host name of the site to which the fonts are loaded
- The time needed by the Web browser to download the font
- The time from when the font is downloaded by the Web browser until the font is used.
The Adobe Typekit Data Protection Notice contains further information.
We do not receive any information from Adobe, i.e., neither information about your individual requests nor statistically compiled information.
7. Crazy Egg
We use the Crazy Egg, Inc., Web analysis service. (16220 E. Ridgeview Lane, La Mirada, CA 90638). To deliver the CrazyEgg service, Crazy Egg can collect information (previously requested websites, country, device type, operating system, browser, browser window size, date, click times, click points and scrolling depth, new and repeated) for analysis and observation. This information is conveyed via direct communication between your browser and the Crazy Egg server by using your IP address. Never used individually, the data is incorporated into that of a larger user group to optimize our website’s potential. The data is periodically evaluated manually once a year. Users are not personally identified. This data is collected to visually display the frequency of requested pages and the clicks and may include the following: browser information, end device used, IP address, visit duration, location. The results are processed into reports, which we use to optimize our websites.
To exercise your right of refusal and prevent future data collection by Crazy Egg within this website (the opt-out function only takes effect in this browser and only for this domain), please click this link. This will save an opt-out cookie on your device. If you delete the cookies in your browser, you must click this link again.
You will find the Crazy Egg Data Protection Declaration here.