Printed Media
Cover Design
The cover designs of brochures and other printed media follow the rules explained in the section “Our Layout System“ and “Promotional & Functional”.
These rules give the designer enough flexibility to create the right tonalities.
Type Area
The type area is derived from the logo size depending on the format. The margin of the type area is 2X on each side.
The section “Our Logo“ provides a table with the X-value for all common print formats and the rules for determining it for unconventional and digital formats.
The Grid
The grid of an DIN A4 publication consists of six columns with gutters of 4,5mm. The gutter width corresponds well with the standard baseline grid.
This grid guarantees a big variety of layouts while being clean, modern and structured at the same time.
For a lot smaller or bigger publications the number of columns might either be reduced or increased, while the size of the body copy and the baseline grid should remain the same.
The Baseline Grid
The standard baseline grid is built and optimised for Aktiv Grotesk in 9pt, which provides the best readability for body copy. It is devided every 13pt.
The body copy should always be aligned to the baseline grid. If headlines or subheadlines consist of more than one line, at least the first line should be aligned to the baseline grid. If the line spacing of headlines and subheadlines fits into the baseline grid they should be completely aligned.
Smaller texts such as captions do not need to be aligned to the baseline grid.
Paper and Materials
| Media | Material | Trade name | Weight of paper |
| Flyer and folders (2 - 8 pages) | Paper image print, matte coated, woodfree | Maxisilk | 150g |
| Brochure (8 pages) | Paper image print, matte coated, woodfree | Maxisilk | 150g |
| Brochure (12 - 64 pages) | Cardboard/paper image print, matte coated, woodfree | Maxisilk | Cover 200g / Content 150g |
| Finishing of brochures/flyers/folders | Water-based coating, mate | ||
| Catalogue covers | Chromium sulphate cardboard | MultiCard | 300g |
| Catalogue inner pages | Paper image print, matte coated, lightly wood-containing | Bavaria matt | 80g |
| Finishing catalogue covers | Matte foil | ||
| Business cards | Opale cardboard, glossy, extra-white | Opale cardboard | 300g |
| Sample cards | Cardboard image print, matte coated, woodfree | MultiArt silk | 350g |
| Portfolio (pocket version) | Cardboard image print, glossy, woodfree | MultiCard gloss | 300g |
| Portfolio (filing version) | Chromolux cardboard | Chromolux 700 | 350g |
| WAGO-News, 150g | Paper image print, matte coated, woodfree | Maxisilk | 150g |
| WAGO-News, 80g | Paper image print, matte coated, lightly wood-containing | speedmatt leicht hh | 80g |
| Business letter | Offset paper | sopor set preprint | 80g |
| Christmas card | Cardboard image print, matte coated, woodfree | Galaxi Supermat | 250g |