WAGO
Corporate Identity
14 October 2020Every target group and every channel needs a specific use of our tonality. By dividing our channels and target groups into 4 quadrants we want to give you a guideline on how to approach our different target groups in different channels.
Target quadrant 1
Target-group specific communication:
Channel specific communication:
Target quadrant 2
Target-group specific communication:
Channel specific communication:
Target quadrant 3
Target-group specific communication:
Channel specific communication:
Target quadrant 4
Target-group specific communication:
Channel specific communication: