Privacy Statement

For processing data within the context of our online system and making contact via contact forms and email newsletters

Basic Information about Data Processing

Thank you for your interest in our online information. The protection of your personal data is very important to us. At this point, we would like to inform you of the privacy policy when using the WAGO Website. Our web pages are protected by technological measures against damages, destruction, or unauthorized access.

We have already implemented the General Data Protection Regulation (DSGVO, VO EU 2016/679) applicable as of 2018-05-25, and would like to highlight that the German Federal Data Protection Act (BDSG a.F.) will still be in force until then. On 2018-05-25, it will be replaced by a new Federal Data Protection Act (BDSG n.F.) of the same name. If we cite the regulations of the “BDSG a.F.” in the following, the regulation is valid until 2018-05-24; the regulations of the “BDSG.nF” and the DSGVO will take effect as of 2018-25-05. With the simple citation of a regulation enclosed in parentheses, we want to express which standard is used to justify the data processing, and if personal data are processed during this process.

I. Subject of Data Protection

Personal data are the subject of data protection and our privacy policy. This is information pertaining to an identified or identifiable natural person.

To the extent it is not recognizable in this document or due to other circumstances, we are not in a position to identify you.

II. Introduction to the Scope of Data Collection and Storage

Generally, it is not required that you provide personally identifiable information to visit our website. Technically, however, the IP address transmitted from your system is necessary to transfer the data from our website to you. Beyond the freely accessible area of our website, we need your personal data to be able to respond to you personally.

We take the company’s internal privacy policy very seriously. Our employees and appointed service providers must adhere to non-disclosure agreements and must comply with data protection regulations.

III. Collection and Storage of User Data during a Visit to Our Website

When you visit our website, we receive your complete IP address from your EDP. Only with this IP address are we able to transfer the data from our website to you (§ 28 Sect. 1 P. 1 No. 2 BDSG A.F.; Art. 6 Sect. 1 b and f DSGVO). In addition to processing to transfer the requested data, the complete IP address is saved for just two days, so we can initiate IT defensive measures in case of attacks, e.g., blocking IP addresses and potentially, criminal prosecution (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 f DSGVO).

We save the date and time of the page request, the page from which you have requested our site. We do not save other personal data, unless you log in.

To the extent the programming of our website prompts your browser to load data from servers operated by third parties, we ourselves do not participate in this data transmission. Our third-party providers have requested we inform you of the following:


1. Google Analytics


We use Google Analytics, a Web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses the cookies presented in our Cookie Information for the analysis of your use of our websites and online services. The information generated, including information about device events such as crashes, system activity, hardware settings, browser type, browser version, browser language, installed add-ins, screen resolution, device type, date and time of your request and referral URL and about use of these websites and online information, are transmitted to a Google server in the USA and saved for an unspecified time. We use Google Analytics with the extension “_anonymizeIp(),” so the IP addresses transmitted to Google are shortened and further processed on servers located in the EU to exclude direct reference to persons via the IP address in the USA.

We use this data to evaluate visits to the website and compile internal reports about the website activities so we can better understand how our website is used and where we may improve it (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 b and f DSGVO). Google will also transfer this information in some cases, when legally mandated or to the extent that third parties process this data on behalf of Google. Google will not associate your IP address with other Google data under any circumstances.

Additional information about data use for promotional purposes by Google, settings and refusal options can be found on the Google websites: “Data use by Google during your use of websites or apps from our partners,” “Data use for promotional purposes,” “Manage information Google uses to fade in your advertisement” and “Determine which advertisement Google displays for you.”

You have a right of refusal and to do so, can block the installation of cookies for Google Analytics through a setting in your browser. Details to blocking cookies can be found under “Help” on your browser. Data collection and use in Google Analytics can be refused at any time, also with effect in the future, through a browser plug-in from Google. The browser add-on for deactivating Google Analytics is available here.


2. Google Conversion Tracking

As an AdWords customer, we also use Google Conversion Tracking,” an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have arrived at our website through a Google display, Google Adwords installs a Cookies.


You will find the Google Data Protection Declaration here.



3. Google Remarketing

We use the Google Inc remarketing technology. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). With this technology, users who have already visited our webpages and online services and were interested in the offer will be addressed again through targeted advertisements on the sites of Google partner networks. The advertisements are displayed via the use of Cookies that contain a number. Cookies are small text files stored on the user's device. Visits to the website and anonymized data over its use are collected through this number. No personal data of the website visitor is saved. If you then visit a different website in the Google Display Network, advertisements that have a high probability of accounting for previously requested product and information areas will be displayed for you. With the help of these text files, user behavior when visiting a website is analyzed for use in targeted product recommendations for WAGO products and interest-based advertisements for WAGO products (display of advertisements related to previously visited WAGO websites) (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 f DSGVO).

If you do not want to receive any interest-based advertisements (refusal), you can deactivate Google's use of cookies for this purpose by accessing this page. As an alternative, users can deactivate cookies from third-party suppliers by going to the deactivation site of the Network Advertising Initiative. You can also block cookies for Google Remarketing through a setting in your browser. Details to blocking cookies can be found under “Help” on your browser. You will find the corresponding cookie name under our explanation of Cookies.

You will find the Google Data Protection Declaration here.


4. Google Maps

We use maps from Google Maps on the website to simplify orientation for you. Google Maps is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When the contact page is requested, your Web browser is instructed to load the necessary functions and card data for the request directly from the Google server. This server may be located in the USA or in another country. We have no control over this and do not receive any information from Google as to whether you have exchanged corresponding map information when visiting our site. Whether Google has only delivered technically necessary information to you or saved and evaluated further data about you or your system, such as IP addresses, information about your browser, etc., is not made available to us. Google publishes a Data Protection Declaration, which also applies to Google Maps. We especially point out that Google processes the following data categories: device-related information, IP addresses, hardware settings, browser type, browser language, date and time of your request and referral URL, cookies (you can block cookies in your browser settings, see above) and location-related information. Google can link this piece of data with your other data and use it collected within the context of the service to provide, maintain, protect and improve the Google services, develop new services and to protect Google and its users. Google also uses this data to offer you customized contents – for example, to provide you with more relevant search results and advertisements. With the help of data collected through cookies and other technologies, such as pixel tags, Google improves their users' experiences and the overall quality of the Google services. For example, Google facilitates saving your preferred language settings in order to display services in the languages you prefer. Before Google uses information for purposes other than those stated in the Google Data Protection Declaration, Google will request your consent. With your consent, for order data processing processes and due to legal reasons, Google will also transfer your data to third parties. You can also change data-relevant settings at Google when you log on there. Google also complies with several self-regulation obligations, including the EU-US Privacy Shield Agreement, and processes complaints.

5. Using Facebook Pixels

This website uses the remarketing function “Facebook Pixels” of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”), which has the data processed by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This active program function (JavaScript) is used to understand the actions of website visitors, measure the effectiveness of the advertisement and to present interest-related advertisements (“Facebook Ads”) within the context of a visit to the social network Facebook as well as other websites. When the website is visited, a direct connection to the Facebook servers is established via this Java script. In the process, that you have visited this website is conveyed to the Facebook server and Facebook assigns this information to your personal Facebook user account and other profiles. This assignment attempts to function across devices, so how users behave between different devices is also evaluated. This use is based on § 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 f DSGVO. Data from Facebook is also saved and processed, so a connection to the respective user profile is possible and so Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. We assume that the information remains saved until you delete your Facebook account. You will find more detailed information about the collection and use of the data by Facebook and about your rights and possibilities for protecting your private sphere vis-à-vis this collection and use in the Facebook Data Protection Notice. You can mange private sphere settings in your Facebook account. To do so, you must be logged in to Facebook.


6. Adobe Typekit

To display fonts on our website, we prompt your web browser to load a font from the server of Adobe Systems Software Ireland Limited (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland). Adobe reserves the right to employ services from other countries including the USA to accomplish this. For this request, the Adobe server also obtains your complete IP address, which it needs to be able to transmit the font file to you (§ 28 Sect. 1 P. 1 No. 2 BDSG a.F.; Art. 6 Sect. 1 b and f DSGVO). No cookies are used. To deliver the Typekit service, Adobe can collect information about the fonts that are provided. As we understand it, the information does not permit any personal reference to be identified and is used for accounting purposes, as well as complying with requirements, and can include the following.

  • Font provided
  • ID of the set
  • Account ID (identifies the customer from whom the set originates)
  • Service that provides the fonts (e.g., Typekit or Edge Web Fonts)
  • Application that requests the fonts (e.g., Adobe Muse)
  • Server that provides the fonts (e.g., Typekit server or Enterprise CDN)
  • Host name of the site to which the fonts are loaded
  • The time needed by the Web browser to download the font
  • The time from when the font is downloaded by the Web browser until the font is used.

The Adobe Typekit Data Protection Notice contains further information.

We do not receive any information from Adobe, i.e., neither information about your individual requests nor statistically compiled information.


7. Crazy Egg

We use the Crazy Egg, Inc., Web analysis service. (16220 E. Ridgeview Lane, La Mirada, CA 90638). To deliver the CrazyEgg service, Crazy Egg can collect information (previously requested websites, country, device type, operating system, browser, browser window size, date, click times, click points and scrolling depth, new and repeated) for analysis and observation. This information is conveyed via direct communication between your browser and the Crazy Egg server by using your IP address. Never used individually, the data is incorporated into that of a larger user group to optimize our website’s potential. The data is periodically evaluated manually once a year. Users are not personally identified. This data is collected to visually display the frequency of requested pages and the clicks and may include the following: browser information, end device used, IP address, visit duration, location. The results are processed into reports, which we use to optimize our websites.

To exercise your right of refusal and prevent future data collection by Crazy Egg within this website (the opt-out function only takes effect in this browser and only for this domain), please click this link. This will save an opt-out cookie on your device. If you delete the cookies in your browser, you must click this link again.

You will find the Crazy Egg Data Protection Declaration here.