Content Manager
Liza Schlensker
In this interview, Liza Schlensker talks about how she got started at WAGO and her switching to a new industry. She provides insight into her current responsibilities and what is so special about them for her.
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Before that, you worked in the fashion industry. What made you switch to WAGO?
Not exactly: Since the beginning of my PR internship in Hamburg, I was primarily in the B2C area, with a focus on lifestyle topics such as tourism and food - not until later was fashion added. Focusing on B2B and technical solutions, I broke completely new ground for communication at WAGO and found an exciting challenge for me.
Was it difficult for you to familiarize yourself with this new field?
Well, switching from a topic tangible in everyday life to a very technically oriented sector did indeed take a bit of time to get used to. I think the last time I really worked more profoundly on technical issues was when I was in high school. But ultimately, this is also simply part of the professional field: Get involved quickly and deeply in new topics, stay curious and find suitable information. And here at WAGO, you are more or less at the source of knowledge – you just have to ask. Colleagues gladly take the time to explain products, markets and current topics. Employees can also refresh their knowledge in in-house training – e.g., on the topic of electrical engineering or on specific products and applications. That helped me a lot personally. And after more than a year, I realize that I'm deeper into the topics now than I thought I would have been at the beginning.
In Marketing at WAGO, we are a fairly large team with varying expertise. This provides elbow room for implementing ideas and for considering the potential, campaigns and actions from a 360° perspective.
What tasks do you deal with in your everyday work?
- In the Content team, we deal with the textual elaboration of our marketing campaigns - for the print and online areas, as well as for our social media channels. So we are mainly in-house editors and help explore relevant topics.
- We prepare different texts for our campaigns - for me in the building sector in particular. This includes website texts, press releases, advertising texts, reference reports, newsletters, etc. In addition, we work closely with colleagues who steer the campaigns and our colleagues from graphic arts to design and implement the editorial content of our customer magazine, such as the WAGOdirect issue.
- Traditional press work also falls within our sphere of expertise. We are the point of contact for publishers and we develop relevant articles in collaboration with publishers.
- It is also now hard to imagine a world without our social media communication, in which we provide content and textual support. Overall, digital communication is an increasingly important aspect of our work that demands a new way of thinking and further development. We would like to bolster this sector in the future, which is why we are currently looking for a new content and social media editor. So if you are interested in this field, please do not hesitate to contact us.
- In addition, we are a driving force for topics and new content formats.
What makes working at WAGO special for you?
In Marketing at WAGO, we are a fairly large team with varying expertise. This provides elbow room for implementing ideas and for considering the potential, campaigns and actions from a 360° perspective. In addition, there is a will to further develop our marketing activities and also to try out new things. A lot has happened in the last few years. We continue to use traditional printing quite frequently in the B2B sector, in which we are active. Don't get me wrong; even if I like to get my hands on a well-crafted, beautifully laid-out magazine, much will happen and change in the next few years - it’s very exciting to be able to help shape this.
What is your personal WAGO moment of success?
Of course, when my first self-designed and finalized magazine was finished and ultimately went into print. It is always a moment of success when a project that you have worked intensively on or are working on is successfully implemented – be it our WAGOdirects, special social media actions or campaigns. These projects frequently involve much teamwork - and when the vision of what you wanted to implement takes shape, it can be described as a moment of success.
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