Interview
Interface Marketing Consultant
Fabian Krückeberg

In this interview, Fabian Krückeberg talks about how collaboration between international colleagues works, to what extent this international influence can be helpful for developing new product messages, and what he particularly enjoys about his work.

In 2013, Fabian Krückeberg joined the WAGO team as an assistant in Product Management. In 2016, he moved to Corporate Marketing and has since been responsible for all communication measures related to power supplies as a marketing officer.

You have been part of the WAGO team for quite some time. What makes the responsibilities of a marketing consultant varied?

One of WAGO’s strengths is innovation. Our task is to identify the customer benefits together with our colleagues and communicate them to the customer in an attractive way and across all channels. With so many options available, the communications landscape has evolved significantly in recent years. More and more channels are being added, which we then have to test and evaluate, for example, to what extent we reach our target groups there. We are also brave enough to choose a different, more conspicuous form of communication in order to position ourselves more conspicuously on the market and to be perceived accordingly.

You oversee international campaigns. What is international cooperation with colleagues like?

A brief summary for those who do not know exactly: WAGO has subsidiaries in 23 countries around the world. To share ideas and information with everyone, we maintain regular communication with our marketing colleagues. This exchange is very complex: from international marketing meetings at our Minden facility (prior to COVID-19 and certainly again in the future) with joint workshops for developing marketing and communication strategies, to regular exchanges, via Teams, to joint development of concepts. This allows us to incorporate many international and cultural aspects, creating added value for the entire WAGO world and, ultimately, for our customers. At the last international marketing meeting, for example, we collected the current requirements of our colleagues in several workshops, developed initial ideas for a new communication concept, and thus collected an important cornerstone for the market launch of a strategically important product portfolio.

For me, what's special is the high degree of freedom we have in our daily work – whether it's developing campaigns or new formats, or working in cross-functional teams.

How do you succeed in developing a simple, exciting message with such technical products?

This is precisely the challenge! Creativity and sparring are needed with colleagues, and the international influence also brings out really great ideas. We have the opportunity to be very creative, to “let off steam” and also to implement an unconventional idea from time to time. Of course, it is important not to lose sight of the relevance for the customer. However, the success of our campaigns has shown that we are on the right track here. Nevertheless, we want to continue to optimize, which is why we are always trying out new things – after all, our customers and target groups also want to be entertained and like things that stand out from the gray masses.

What do you particularly enjoy about working at WAGO?

For me, what's special is the high degree of freedom we have in our daily work – whether it's developing campaigns or new formats, or working in cross-functional teams. Because sometimes we only know the goal, so we can determine the path to achieving the goal ourselves. This always gives rise to new ideas, with which we also contribute a part to the success.

So there is variety and it will certainly not be boring. We are always happy to have reinforcements in the team because new colleagues also bring a new perspective on the issues. In this way, we can encourage each other, but also the success of WAGO. For example, we are currently looking for reinforcements in Marketing Management, so if you are interested, please contact us.

What would you describe as your personal WAGO moments of success?

Together with our international colleagues, we have developed a campaign for the market launch of our Pro 2 Power Supplies – from design, through engineering, to deployment. This allowed us to roll out the campaign simultaneously in 19 countries. It was really nice to see how the ideas developed together played out through the numerous international channels.

WAGO as an Employer

Your Career at WAGO

Exciting Prospects

Are you looking for a position where you can make use of your expertise and work together with a motivated team? Then WAGO has the right opportunities for you.

Our Employees Introduce Themselves

Would you like to learn more about working at WAGO? Our employees present their various professions.

Marketing & Communication

Are you interested in marketing & digitization and want to learn more about our team? Then take a look at our workspace.